You are a budding Internet marketer and you want to join a webinar hosting provider. But where do you begin? First of all, you need to make sure that you do not have a webinar hosting provider that offers the same basic plan. For instance, if you're a marketer and you've been doing this for a while, it's easy to just go with the first plan they have available to you. But remember, webinar hosting providers charge per minute - not per lead!
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When you're looking for a webinar hosting provider, you will need to know what kind of services you want. Do you want to have an open chat room so you can hang out with your team before and after a webinar? Or do you want to be able to share your PowerPoint slides or your screen with your audience? It's all up to you, but keep in mind that most webinar hosts provide these services, and if you want to get started right away, this is one feature that you will definitely want to look for.
Some of the webinar hosting providers also have integrated commerce systems. This means you can enter your sales system and have everything automatically tracked through ClickBank or PayPal. Does this mean that you'll be able to charge people for tickets via PayPal or ClickBank? Of course not - but if you are using webinar services to promote your website, this can certainly come in handy. Your webinar host may also have a backend reporting system built-in so that you can see how many people signed-up for your email course, how many people purchased a product from you, how much traffic you are getting, and even whether or not someone even paid you for a product.
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If you are going for something a bit more comprehensive, find out about the webinar hosting company's customer service department. You want to make sure that you can contact your host whenever you need to get any questions answered or troubleshooting resolved. Also, make sure that the support is prompt and efficient! Remember that you will (hopefully) be investing a lot of money into these webinars, so you want to feel comfortable with your webinar hosting provider when it comes to their customer service department. You do not want to spend your valuable time trying to resolve problems, so use that energy to promote your business instead!
The final factor you should consider is whether or not your prospective webinar hosting provider has any security measures in place. Do they offer a HIPAA training program? Is their data secure? Do they protect against hackers having access to your customer data, and do they have any physical firewalls set up to prevent a penetration attack on your site?
As with everything else in life, you'll pay for quality. There is no point in investing in a poor quality webinar hosting package if you are going to use it to generate sales. Your prospective host should be able to provide you with plenty of resources to make it worthwhile. Ask them how often they keep their webinars live, and if they do - how often are they upgraded? It might sound like an odd question, but it's actually one of the most important you'll ever ask them!
In conclusion, there are some very important issues to discuss when you're looking at webinar hosting providers. These are all areas where you'll want to make sure you have a well thought out dialogue with your prospective provider before you sign on the dotted line. Are they going to work with you in the future? What kind of HIPAA training do they have in place for staff members? Do they have enough physical firewalls installed on their network to keep hackers from gaining access to your customers' data?
As you can see from the information contained in this article, a great deal of factors go into choosing a good webinar hosting provider. Some of the factors are more technical in nature, while others are more in relation to the way a particular company conducts business. Make sure you take the time to understand what the company offers before signing on the dotted line. If you're able to do that, then you'll have significantly less to worry about once the webinar starts. Keep these things in mind, and you'll be in much better control of your online brand. Good luck!
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